London Packaging Week reports unprecedented demand

Packaging Solutions

London Packaging Week 2025 organisers are reporting unprecedented demand for complimentary visitor passes ahead of the exhibition’s return to Excel London this October.

Celebrating its 15th anniversary, London Packaging Week returns on 15 and 16 October with its most exciting edition yet. Expected to attract over 5000 professionals from luxury, beauty, drinks, and FMCG, the event is drawing strong interest. Leading brands like Harrods, Hennessy, Burberry, Innocent, Jo Malone, Lush, Fortnum & Mason, The Macallan, Mondelez, Sainsbury’s, and The Glenlivet are sending sizable teams.

Rooted in London’s reputation as a global design and innovation hub, the event features more than 190 exhibitors – half UK based – and a 92% British visitor base. It is where creativity meets practicality, bringing together designers, brand teams, and suppliers to source materials, explore new formats, and tackle packaging challenges.

Supported by key industry bodies such as Pack UK, Walpole, The Wine and Spirit Trade Association (WSTA) and the British Beauty Council, and strengthened by partnerships with Pentawards and the Museum of Brands, the event drives innovation, education, and debate. This is where designers and packaging technologists collaborate closely with brands to push boundaries, guided by insights from the Easyfairs Packaging Council and empowered by a community that values inclusivity, creativity, and sustainability.

‘We have never seen momentum like this,’ said Josh Brooks, divisional director, packaging at Easyfairs. ‘Within days of registration going live, we saw a significant spike in pass requests from brand owners, procurement managers, designers, and packaging technologists across the UK and beyond. It confirms what we already knew – that the packaging community sees London Packaging Week not just as a trade show, but as the beating heart of industry innovation and connection.’

The 2025 programme features over 70 speakers across three live stages, tackling the most urgent topics facing the industry today. These include sustainability and the circular economy, smart and connected packaging, regulatory change and compliance, artificial intelligence and automation, along with design innovation, branding strategies, and evolving consumer behaviour. Notable names include legendary automotive designer Frank Stephenson, Kevin Marshall of Microsoft, and senior packaging leaders from Nestlé, Marks & Spencer, Reckitt, Bentley Motors, and Boots. Industry body Walpole will also explore how extended producer responsibility is reshaping the luxury market, while other sessions will address the challenge of balancing sustainability with premium consumer experiences.

You can register now to secure your place at London Packaging Week 2025 on 15 and 16 October.