‘Make a Mark’’ innovation incubator co-launched by Avery Dennison, Estal and Leonhard Kurz

Packaging Solutions

Make a Mark is a three year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability.

Without cost and technological constraints, 18 of the best packaging design agencies on a global level have been challenged to push their creativity further and break new ground in packaging innovation.

The brief was to satisfy the brands’ double need to make the difference on the shelf by catching the consumer’s eye while respecting the environment.

The resulting trailblazing design projects have then been developed by leaders in the luxury packaging supply chain like Estal for the glass bottles, Avery Dennison for the labelling materials, Kurz for the embellishments and many other key players in the industry like label printers, capsule and closures manufacturers.

‘Make a Mark is not a design contest and the Make a Mark book is not a catalogue featuring the current packaging design trends. It showcases the prototypes created by the industry pioneers leading the way towards a new era of wine and spirits packing design. Make a Mark is an ambitious project, which has engaged more than 40 partners for many months in order to first create and then develop such futuristic packaging projects,’ said Vladimir Tyulpin, Avery Dennison's market segment leader – wine and spirits.

A limited number of sample packets and more information about the Make a Mark book and initiative are available at makeamark.world