New Eco-Kraft corrugated packaging library for PantoneLive

Packaging Solutions Colour Solutions

X-Rite, Pantone, and Sun Chemical have announced a new Eco-Kraft corrugated board dependent colour library for PantoneLive, a cloud based digital colour standard ecosystem. The new library enables converters to set achievable expectations to produce Pantone colour standards on corrugated board made from recycled materials.

Now available as part of the PantoneLive Production – Print and Packaging subscription, the Eco-Kraft library was built using a brown Kraft substrate with a substantially higher recycled content than in the previous libraries. The result is a base substrate colour that is more chromatic. This new library captures the closest achievable match to the core Pantone Matching System colours that can be produced on Eco-Kraft substrate using water based inks and flexographic printing.

‘Consumers consider sustainability when making purchasing decisions and companies are responding by incorporating more recycled materials in their packaging,’ said Chris Brooks, president, X-Rite. ‘With the addition of the Eco-Kraft library in PantoneLive, brands and their packaging suppliers can now see how a Pantone colour will reproduce on recycled Eco-Kraft board and get recommendations on setting achievable and realistic colour targets for this sustainable packaging substrate.’

‘The market trend towards more sustainable substrates and inks opened a space for the creation of a new PantoneLive dependant library for the water based market,’ said Nicolas Betin, global sustainability business leader, Sun Chemical.

With over 84,000 Pantone colour choices for the top packaging and printing applications, PantoneLive enables brand owners, designers, and printers to feel confident in selecting colour standards that are achievable in production, resulting in improved speed to market and reduced press approvals, waste and rework.