Print and technology align under #PrintSmart for International Print Day 2025: Join us on October 9

Print Solutions

On October 9 2025, printing professionals worldwide will once again declare their love of print by sharing ‘printspiration’ across social media with the hashtag #IPD25, celebrating International Print Day.

This year’s theme, #PrintSmart, showcases how print in all its forms – when paired with marketing technology, data collection and reporting, and AI – becomes more valuable and measurable for customers and consumers.

#PrintSmart emphasizes:Integration: combining print with digital tools, tracking, and analytics.Relevance: creating targeted, personalised, and meaningful print experiences.Value: demonstrating that print is intelligent, measurable, and return on investment driven.Sustainability: using smarter materials and processes that reduce waste and environmental impact.

‘#PrintSmart is about showing the world that print is most effective when partnered with technology,’ said Deborah Corn, founder of International Print Day and intergalactic ambassador to The Printerverse at Print Media Centr. ‘

‘For printers, it unlocks the ability to innovate, work faster, reduce waste, personalise at scale, and prove value with measurable results. For customers, it opens the door to collaboration with knowledgeable printing partners who bring the tools, data, and strategy to enhance outcomes and show how powerfully print drives engagement.’

Internal Print Day in the UK is once again being led by Earth Island Publishing – there will be plenty of printspiration across our media channels and websites on the day, but we welcome all in the industry – whether print, paper, packaging or design – to join in.

As well as this, you can also join us for a cheery drink to celebrate International Print Day and catch up on all the latest industry news. We will be in the Admiralty pub, just off Trafalgar Square in central London on 9 October, from 2 to 5 pm at. All are welcome – come and say hello.

@IntPrintDayUK #IPD25 #PrintSmart