Saica Pack’s Cacklebean box a success

Packaging Solutions

Following a sharp increase in demand, Saica Pack Newport has supported long term customer Cacklebean’s recent growth with a new creative and visually captivating packaging solution for the brand’s premium range of eggs.

With high end customers including Harrods, Marks & Spencer and many world renowned chefs, Cacklebean’s heritage flocks produce some of the country’s finest eggs. Over the past 12 months, demand for the product has boomed, emphasised by James Martin’s glowing review on his recent Saturday Morning show.

Cacklebean worked in collaboration with packaging specialists Saica Pack to create a durable and visually captivating product, featuring a two colour design with inside and outside layer printing. The design incorporates Cacklebean’s patented double fold over panel divider, which offers enhanced protection to the eggs. Impactful graphics with key brand messages are printed on both the inside and outside of the box to ensure that the corrugated pack becomes a key part of the customers’ experience. The artwork design created by Cacklebean and its design agent Culpepper & Co deliberately avoids overbearing colouring to reflect the product’s natural origins, and each box is made entirely of recycled paper.

Saica Pack South West regional business development manager Andrew McDonald Woods said, ‘We have been working with Cacklebean for quite some time, so it makes me immensely proud that Saica Pack continues to support the business as it goes from strength to strength. The feedback on the box so far has been phenomenal, and thanks to recent investments in our facilities, we were able to create a complex design that is functional and encapsulates both business’ values.’

Patrick Bourns from Cacklebean added, ‘Saica Pack has worked very closely with us, a relatively small business to create an exquisite finished product that truly reflects our brand and product, it has been a real team effort.’

The latest product is a good example of Saica Group’s closed loop approach to packaging. The box is made up of 100% recycled paper which was originally recovered by Saica Natur and turned into packaging by Saica Pack Newport.