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Simply Beautiful Print expands for growing dye sublimation demand

Print Solutions


Having seen its sales in dye sublimation grow substantially over the past few years, Simply Beautiful Print decided to invest in Agfa equipment to satisfy this demand in-house. At the end of September, it installed both an Avinci CX3200 wide format printer and a Klieverik Calender unit, launching the business into dye sublimation production and finishing.


This has been a more than £300,000 investment for the company, which has included a new mezzanine floor being built to extend its East Sussex facility. The first floor now houses the stitching and finishing equipment which has made space for the new 3.2 metre print engine and calendar unit on the ground floor.



Simply Beautiful Print was established by Michael Tyrrell in 2011 following a career in print which started as a graphic designer in a screen printing business after leaving college. The business is now based at Golden Cross, north of Eastbourne, has six full time staff and supplies exhibition contractors, advertising agencies and retailers with high quality graphics, point of sale and signage.


Michael explained, ‘I started Simply Beautiful Print from my home office in 2011, outsourcing all the production and we now reside in a facility that houses an Anapurna H3200i LED-UV printer, an Avinci CX3200 dye sublimation printer, an HP 800W Latex printer and a Canon iGAF printer. To support these engines, we also have a Kongsberg C64 Edge, Klieverik calender, Neschen Coldlam laminator, CWT application table plus sewing machine with conveyor line.


‘This growth hasn’t come overnight, and we have worked in a few smaller units over the years, including one we shared with an ambulance for a while. But we have grown steady and consistently, monitored the market and outsourced till we had the volume to bring it in house. We now have a loyal customer base that trust in us and we have a lot of capacity and are self-contained which is important as it means that we control both the timing and quality for our customers.’


Michael is excited that this new investment into the dye sublimation market will not only satisfy his current requirement for textile and fabric printing in house but give him access to new customers and markets to grow his business to the next level. Whilst already a busy printer, he is already talking about the extra capacity an evening shift could bring to the business.


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