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Strategic Mailing Partnership appoints new chair

Direct Mail Solutions

The Strategic Mailing Partnership (SMP), the body which represents mailing and printing houses across the UK, has appointed its new chairperson.

Lucy Swanston, managing director at Nutshell Creative and Topic Heroes, takes on the position with immediate effect and brings a wealth of experience in the marketing and print industry to the role.

The Buckinghamshire based entrepreneur has spent the last 25 years leading innovation in the marketing sector and has held multiple, successful leadership roles at medium to large print providers and has run her own agency for the last 16 years. Additionally, she has set up a charity which inspires primary aged children to write, using the power of print to facilitate this.

Lucy sits on the Independent Print Industry Association (IPIA) and Direct Marketing Association (DMA) councils and is a keen advocate for the print industry.

Her knowledge of implementing robust, successful marketing campaigns across traditional and digital media marries up perfectly with her passion for the printing sector, making her the ideal person to help take the SMP forward.

Lucy’s vision is to diversify the activity in which the SMP is involved, to revolutionise the support the body provides for its members by championing the importance and benefits of mail, whilst working with the industry to address the key challenges that it faces.

Speaking about her appointment, the she said: ‘I am delighted to join the Strategic Mailing Partnership, an organisation that does an important job in representing the interests of the members within the printing and mailing industry.

‘The SMP does a lot to highlight and address the issues faced by its members, as well as looking for new ways to try and strengthen the appeal of mail, a hugely important medium that has a positive impact on brands.

‘I am looking forward to working closely with the board and extensive membership to broaden the scope of our activity, utilising all aspects of media marketing to maximise the impact and appeal of direct marketing and customer mail campaigns, to make this industry more desirable for generations to come.’


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