Three times better for Everards

Packaging Solutions

With the many challenges that the brewing industry has faced, the need to continue the sales of beer has been one of most importance.

Saxon Packaging has spent many years perfecting its solutions for the brewing industry. So, when Everards of Leicestershire decided that it required packaging solutions for sales in its new shop, which has opened at Everards Meadows, just off J21 of the M1, it turned to Saxon Packaging.

After discussing the requirements with business development manager Adam Futter, Claire Cannell, experiences manager, Everards of Leicestershire, decided on three beer packaging designs. The first was a six bottle carry pack, followed by two bespoke gift packaging solutions. The packaging needed to be fresh, bold and visually engaging – a reflection of the quality and the implicit promise that the nation has grown accustomed to with the Everards brand.

Like many businesses of today, Everards is profoundly invested into its environmental impact, and as such, took great consideration in the choosing of packaging materials, inks and printing methods that were to be used in the manufacturing process, ensuring that the packaging was developed in the most sustainable way possible.

Home of Great Beer six x 500 ml bottle carry pack

The first of the three packaging designs was the Home of Great Beer bottle carry pack.

Based on a variant of the FEFCO 0717 packaging style, the structural design of the carry pack is one that has been tried and tested for its performance and one that has been used extensively within beer industry. In this scenario, opting for a design closely matching a FEFCO style helped to streamline the amount of time spent during the design process.

From a visual perspective, the goal was to achieve a fresh look and feel with the packaging artwork. With this in mind, Saxon’s in-house design team advised that using a single colour ink against the natural Kraft material would deliver such an impactful result.

With only one colour of ink used in the printing process, it was decided that using the flexo (flexographic) printing process would be the most efficient and cost effective print process to use on this occasion.

Pint glass gift pack

This packaging solution is designed to house a single pint glass. Again, this is based on a variant of another tried and tested FEFCO packaging design. It possesses all the qualities of a traditional ‘0215’ packaging style with the added variant of a tab closure for the lid.

The main benefits of utilising this particular structural design are that the box only requires one area of glue application to convert the die cut sheet into the packaging shape. The lid of the gift pack incorporates a tab to secure the lid shut, and it has a corresponding closing mechanism on the bottom of the pack by way of an envelope base.

With a tab in place, this packaging solution eliminates the need for packaging tape. This helps to reduce the amount of time spent packing the products in the warehouse, ultimately reducing costs incurred in packaging materials and labour during the packaging process.

Bottles and one glass gift pack

This pack includes similar closing mechanisms in the structural design to pack one. The main difference is that there are three die cut windows within the structural design. This enables the primary packaging to show through the gift pack, providing those interacting with the packaging with a visual experience with the products secured inside the box.

This packaging solution also only requires one area of gluing and eliminates the need of packaging tape. Which helps to speed the production process later on down the line, improving efficiency in the warehouse. Printed using the same flexo print process, this third packaging design is co-ordinated with the other two.

The result is three complementary beer packaging solutions, which have been developed sustainably and have the visual appeal that is necessary to stand out and deliver a lasting positive first impression on consumers.

‘It is always a great feeling to work with a new client, especially ones with so much heritage behind them as Everards of Leicestershire has. Our skill is building partnerships with people and working closely together to provide a packaging solution for our customers that is bespoke to their needs. I feel that we have done just that on this occasion with Claire for Everards. I look forward to continuing to help Everards as they explore new and different packaging designs over time,’ said Adam Futter.

‘We are absolutely delighted with the quality of the packaging delivered by Saxon Packaging. The company truly helped to bring our vision to life, creating attractive, take home beer solutions and gifting options for customers who visit our new shop. The packaging delivers our ethos of sustainably sourced and recyclable goods. The service was second to none and I would highly recommend Saxon Packaging and look forward to developing our relationship and further packaging with them going forward,’ said Claire Cannell.