Wahooti brings profitable wide format work in-house

Wide Format Solutions

London based large format printing specialist Wahooti has praised the impact its new HP Latex R2000 Plus has had on the business, revealing the printer has allowed it to bring a wide range of profitable work in-house.

Wahooti began life seven years ago as a print management company, outsourcing its printed work to a number of local suppliers. However, this approach meant margins were often squeezed, and when the pandemic hit, the company changed its direction completely.

The business invested in several pieces of printing equipment and moved into a new factory in order to produce work itself. This included the purchase of an R2000 Plus, alongside its Latex 800W printer.

Managing director Nicolas Manuel said, ‘Outsourcing work meant our margins were already getting squashed, but when the pandemic hit, our margins became even tighter, so we decided to invest in our own kit and take work in house instead.

‘We have always specialised in office interior work, and as we wanted to continue to focus on this type of high end work, this led us to invest in the R2000 Plus. It has only been running for a few months, but we can already see it is a great machine; the colour is amazing. I have complete trust in the printer as I know it will always deliver high quality output.’

He continued, ‘All of our clients are expecting us to be as green as possible and there is simply nothing currently available on the market that even comes close to the credentials of the R2000 Plus.’

Wahooti’s decision to move away from print management and into print production has also allowed the company to look outside of its traditional markets. Now, it has taken on a host of new construction customers, including one ongoing project involving the production of a 600 panel building hoarding which will be printed entirely on the R2000.

Aside from this, Wahooti has used the machine to grow other parts of its business, including the printing of inflatable balloons. The company acquired a latex and foil balloon printing business in lockdown and has since added printed balloons to its wider service offer.