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Yorkshire direct mail expert wins a hat-trick of new charity clients

Print Solutions


Yorkshire direct mail specialist, Propack, is celebrating a trio of new client wins in the charity sector. The Huddersfield based firm has been appointed to deliver direct mail and print services for Cruelty Free International, Cloverleaf Advocacy and Young Women’s Trust.

The new contracts come off the back of a year of rapid growth for Propack, which has experienced a 21% increase in turnover.

Cruelty Free International looks to prevent animal testing and experimentation by advocating for animal protection, certifying cruelty free products with its distinctive leaping bunny logo. Propack has been appointed to deliver a range of individual giving print and direct mail campaigns including newsletters, fundraising appeals and supporter Christmas cards for the charity.

Cloverleaf Advocacy is an independent charity providing advocacy services that helps people be heard on matters relating to their health, care and wellbeing. The Dewsbury based organisation also provides support services and facilitates groups for adults with learning disabilities and unpaid carers across the north of England. Its services are free and it is an advocate for those who have stories to tell, supporting many different types of people in need. Propack will be producing various stationery, events materials and point of sale materials for the organisation.

The company has been tasked with producing direct mail fundraising appeals and newsletters for Young Women's Trust, a feminist organisation working to achieve economic justice for young women. Its team campaigns for equality in the workplace and research what young women’s lives are really like to support their work. The Work It Out service offers free coaching and support for women aged 18 to 30.

Nicki Hickman, communications manager at Cloverleaf Advocacy, said: ‘We are thrilled to be on board with Propack’s innovative team, supporting us in our outreach through print and design.

‘The quality work and faith in our vision will form a great partnership to bring our services to a broader audience, we can’t wait to get started.’

Gary Walker, account director at Propack, added: ‘Using direct mail to bring the incredible work of these three organisations to a responsive audience is a really fulfilling prospect for us.

‘Our team has extensive experience delivering campaigns for the third sector and we are confident that we can deliver fantastic results for Cruelty Free International, Cloverleaf Advocacy and Young Women’s Trust. We have invested over £2.7 million into new technology and print equipment this year to ensure we are delivering the most efficient, cost effective and sustainable print solutions for our clients.’


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