Cracker of a Christmas campaign

Print Solutions

Talking Print and 1st Impression are launching a stand out ‘Christmas Card’ business to business direct mail campaign.

The creative Christmas Card mailer, which has been designed by both companies, is shaped like a Christmas cracker which once pulled apart reveals a video screen which plays ‘We Wish You a Merry Christmas’ and showcases a show reel of innovative printed products with audio, light and video.

The campaign is being targeted at leading printers, design and advertising agencies, as well as previous clients of both companies.

David Hyams, managing director at Talking Print, said: ‘We, along with 1st Impression, felt the best way to showcase our talents and highlight the value of a well designed innovative piece of print was to produce a Christmas card like no other.

‘Our Christmas cracker mailing combines clever engineering with technology to create a truly exciting and memorable piece. One that is designed to create a wow factor that will be opened and shared amongst our prospects. Importantly it will remind them of what can be done by being creative and bringing sound and vision into print.’

Steve Wood, managing director of 1st Impression, said: ‘With our unique expertise we are committed to delivering innovative and groundbreaking work that generates strong stand out and engagement for our clients, by combining traditional values of print craftsmanship with innovative new technology.

‘No project is too small or large. We are always up for a challenge and happy to discuss ideas at the brief stage.’