Kernow Coatings launches new marketing concept for wide format

Print Solutions

Proving that innovation and creativity is at the core of everything it does, Kernow Coatings has launched a new way to help its distributors show end users applications and benefits, not just products.

The coating specialist decided to give its distribution partners a booth – no bigger than A4 and only 2 cm thick, that will fit in every briefcase: the KernowJet DecoBox.

The KernowJet DecoBox is a new, innovative and smart marketing tool to not only showcase and explain products, but also display possible applications in 3D. While a sales rep explains – for example – the KernowJet MetaliK film, they will also be able to show a lettering and design applied to a clear surface, just like a real shop window or a print applied to a board like rigid substrates for signs and decoration.

The DecoBox includes several solutions for interior decoration: KernowJet FloorSharK, the PVC free R10 Certified floor graphic film that does not need to be laminated, a printed wall of KernowJet Interiors non woven wallcoverings in 13 different finishes, mini displays of KernowJet Supreme and Ultimate – the roll up and pop up display solutions and lastly, KernowJet Opaline for backlight which can be illuminated with the mobile phone light to show the real colour gamut of the product.

It is the perfect tool for printing companies, marketing agencies and brands to see where and how to use the latest KernowJet products. The swatchbooks of all available wide format products are included in the DecoBox.