Kalas Packaging unwraps opportunities in personalised packaging
Packaging Solutions
Kalas Packaging, the Boston, UK, packaging converter, is introducing an online personalised gift bag and bottle box service for consumers, with its recently installed digital folding carton printing line, featuring an HP Indigo 30000 integrated with a Tresu iCoat 30000 flexo coater.
On the new one stop web to print service, Vanilla Reindeer (vanillareindeer.com), consumers may order premium quality bottle cartons and rope handled bags, in a wide range of format sizes, for numerous special occasions, in addition to matching greetings cards. The website offers delivery within 48 hours of ordering.
An easy to use interface lets customers decorate products by uploading their choice of high definition images and creating messages, based on a wide range of colourful and appealing designs.
Kalas is a leading supplier of plastic packaging for horticultural and food products. Its existing manufacturing equipment comprises sheetfed dry offset presses, lamination, cutting and creasing, and folding carton gluing.
Jonathan Padley, managing director of Kalas Packaging, commented: ‘Personalised gifts are so popular because they give us something unique – they make us feel special. A one of a kind package, marked with the recipient’s identity, is bound to be as well appreciated. But demand has not been met because bag and box converting is too complex for ordinary printers to consider.
‘With our long and varied converting industry experience, we already have the post print facilities in place, perfectly suited for roped bag and box making. The addition of the HP Indigo and Tresu digital printing and coating line, with variable data capability, means we are uniquely positioned to provide an immediate premium quality personalised service that is certain to complement any special occasion.’
The HP Indigo press and integrated Tresu coater provide a single pass printing and coating line with minimal waste and set up times for gift boxes, while bags are digitally printed then laminated near line.
Jonathan added, ‘After closely researching the digital printing market and assessing the capabilities of the technology, we chose the HP Indigo 30000 press together with the Tresu iCoat 30000 coater because they provided the first productive solution for quality on the wide range of formats and material thicknesses needed in gift packaging. The installation of the line provides the opportunity for growth and the possibility to develop what until now has been a virtually untapped market.’
