Innotech Digital appointed authorised distributor for General Formulations vinyl

Print Solutions

Innotech Digital has announced its appointment as authorised UK distributor for General Formulations’ wide format digital print media, self-adhesive vinyls, over-laminates and mounting films.

General Formulations is a family owned company located in Sparta, Michigan. It produces a huge range of quality medias for solvent, eco solvent, latex and UV curable printers. The specialist media can be used on carpets, warehouse, floors, walls, motorbikes, cars and commercial vehicles and installed in restaurants, classrooms, offices, homes and retail outlets, amongst others.

Marcus Norman, regional sales manager at Innotech Digital, commented: ‘General Formulations medias is extremely well established in the US and we are thrilled to be recognised by this appointment in the UK. We will hold stock of all their most popular ranges, in the region of 30 plus variations. This will allow our printing and signmaking customers to create brilliant new products for a greater variety of markets than before, and we aim to have stock available for next day delivery from our central UK warehouse.’

Murat Zekeriya Kurdu, managing director at General Formulations, said: ‘We are delighted to welcome Innotech as our authorised UK distributor for our range of wide format medias and vinyls. It is a reputable supplier to the industry with a strong and knowledgeable sales team, a great reputation for customer service and the capacity to stock the largest choice of our materials in the UK. We are looking forward to growing our brand with them in the UK and seeing some of the wonderfully creative projects that their customers will produce in the future with our products.’

Of the products that Innotech will be stocking, two are especially interesting to signmakers and printers. The first is Traffic Graffic Matte Carpet vinyl which creates vibrant, durable and eye catching floor signage for carpets that really stick and won't damage, peel or curl. The second is Concept 285 Roughmark which is a conformable, calendared, hi-tack vinyl that can be applied to any rough surface such as bricks and rough walls but it can be removed without leaving any residue up to six months after installation.

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