Arjowiggins Graphic campaign showcases new typeface inspired by family war history

November 6, 2018

Print Solutions

 

Arjowiggins Graphic and Antalis have launched an innovative new campaign with typography designer Daniel Reed, featuring a crafted brochure that showcases a new font, taking inspiration from Ernest Raymond Reed, Daniel’s war hero grandfather.

 

Launching to coincide with Remembrance Day (11 November), the brochure highlights the distinguished printing qualities of Cyclus and Cocoon Offset 100% recycled paper.  It heroes the simply titled ‘Raymond’, a new serif style font inspired by Daniel’s late grandfather’s time in WWII. The typeface is featured in a beautifully designed A5 brochure featuring a grey spot colour outer and cover, several pages of typeset font as well as wartime images of Raymond, which capture his courageous, daring, bold and sophisticated qualities.

 

 

Using a loop stitching feature to complement the look and feel of the paper the brochure, produced by ASAP Digital, features Cocoon Offset (120 g/m2, 250 g/m2 and 350 g/m2 for outer packaging, cover and inner leaves) and Cyclus Offset (115 g/m2 and 250 g/m2 for inner pages and card). The paper enhances the overall finish and brings the typeface and powerful photography to life. A 272 Sakurai B2 litho press was used to print the outer and cover using black and pantone cool grey 11 inks with the inner pages and leaves printed on a HP Indigo 7900.

 

Angela DeVorchik, operational marketing manager at Arjowiggins Graphic UK, said: ‘We are delighted to have had the opportunity to partner with Daniel Reed to showcase how our Cyclus and Cocoon papers can help create a brilliantly engaging and genuinely tactile product. It was important for Daniel to present his work at the highest quality and we’re proud to say the results are outstanding.’

 

Mark Hutchinson, director at ASAP Digital Limited, added: ‘Having worked with Daniel on previous projects, we were really excited to support ‘Raymond’, especially with his grandfather’s inspiring backstory and personal history throughout the brochure. The project has been completely individualised, with hand folded inner leaves, distinct images and powerful words, all printed on Cyclus and Cocoon paper that really brought the piece to life.’ 

 

 

 

 

 

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