New company launches for £22.2 billion marketing sector
Industry veteran Tim Peppiatt has announced the launch of a new company, Peppiatt & Williams (P&W), designed to match the emerging needs of companies in terms of marketing collateral. Former Group CEO of the Paperhat Group, Tim said: ‘Change and innovation in terms of marketing collateral has not been matched by the evolution of those that advise companies in terms of their marketing collateral. P&W is founded on the promise that we are cutting edge and therefore fit for purpose in the 21st century.
‘Too many companies that help with the development of marketing materials are mired in one particular area – for example print or digital – and don’t see the full picture. I have set the business up in response to repeated requests from companies asking me who could provide them with an holistic and objective approach in terms of ‘what’s next?’. ‘My former business was responsible for Sony’s first foray into ad production de-coupling and the breakthrough magnetic technology for Starbucks, then got caught in the procurement only trap. P&W will guide clients to innovation led solutions, not just the financially expedient.’ ‘Assembling the right talent, supplier support and technology can be a minefield. Equally, managing the transition to any new solution requires in depth sector experience, something P&W has in abundance,’ he continued Tim is advised by Steffan Williams, the most recent chairman of the Public Relations & Communications Association, who has provided strategic advice to companies for over 30 years. P&W’s key objectives will connect a pre-vetted supply chain to global brands and organisations, supporting these relationships with appropriate technologies where needed. This is intended to give control back into to clients and eradicate unnecessary outsourcing fees, rebates and commissions.