Off line, in line or full hybrid printing – what is the best way to convert digitally printed labels
Bringing their wealth of expertise and experience to the table, senior representatives from seven of the world's leading label converters – Reynders, Skanem, Germark, Olympus Group, Anglia Labels, CS Labels and Dan Labels – recently met in Cambridge to discuss the merits of different finishing options designed to support digital printing.
Philip Easton, director of Domino Digital Printing Solutions, said: ‘The market trend that we are seeing is reducing lead times and more SKUs driving down the average length of production runs. This is because brand owners want to have more product versions, and at the same time, minimise the packaging inventory they hold in their supply chain. The time and cost associated with setting up production between jobs therefore becomes far more important and the choice of printing and finishing technology deployed has a big influence on this.
‘Digital printing plays a large part in this process, but in order to meet the demands of their customers, label converters must also consider the capabilities of their finishing equipment in terms of automation, efficiency, flexibility, and adding more value to their digital and conventionally printed labels through embellishments and special effects.’
This video is the first in a series of interesting and informative discussions that Domino is reporting on, where this panel of industry experts explore the different types of job structure that are best suited to off line, I -line and full hybrid digital printing. This video can be viewed here.
The second video in the series is planned for release at the end of October.
In the meantime, Domino has scheduled daily N610i digital hybrid label converting demonstrations on its booth at Labelexpo Europe, taking place at Brussels Expo from 24 to 27 September 2019 (stand 9B50 in Hall 9).