Nutshell Creative and Vpress launch ‘Keep calm and communicate’ hub

Print Solutions: Positive About Print

Buckinghamshire agency Nutshell Creative has risen to the United Nation’s open creative brief to help disseminate reliable public health messages about Covid-19. It has developed an easy to use online resource where businesses and organisations can access, share, personalise and print official World Health Organisation (WHO) messaging.

The ‘Keep calm and communicate’ website offers a variety of professionally designed and official communications that can be used across digital platforms, or printed as floor stickers, posters or direct mail. The templates even allow for firms to incorporate their logo and contact details for greater impact.

‘With so much misinformation circulating we wanted to do our bit to help communicate reliable facts and advice about coronavirus. We saw the UN’s open call to creatives and approached Vpress in order to offer a complete web to print and online service,’ said Lucy Swanston, managing director of Nutshell Creative Ltd.

‘Vpress just wanted to help to do something to support the amazing work essential staff are doing out there,’ said Kelvin Bell, sales director at Vpress. ‘When Lucy came to us with this great initiative we saw this as a way to give some kind of support at this difficult time.’

Brands, businesses and communities will find downloadable or printable templates on personal hygiene, social distancing, community kindness, symptoms, myths and donations at keepcalmandcommunicate.co.uk.

‘The new hub is really simple to use. Visitors choose which message they want, how they want it reproduced and if they want their logo on it. They then either download the file for online use or place an order for print. Our templates reflect the most up to date WHO guidance,’ said Lucy.

‘This virus is having a decimating effect on the world. No one can do everything, but everyone can do something and we, in partnership with Vpress, are offering a resource to help guide or remind customers, employees, communities of the steps they can take individually to help at this awful time.’