Adding virtual value to environmentally friendly paper and packaging solutions
The Leipa Group is bridging the gap from off line to online, in a cooperation with augmented reality technology platform snoopstar. Leipa can turns magazines, newspapers, advertisements, packaging and any printed object into sustainable, digital worlds of experience.
Emotional videos and background stories, exclusive content, helpful tutorials, additional product information, links to shops, social media campaigns, and more, can now be added to every printed material. Whether it is ads, flyers, magazines or packaging: users simply open the free snoopstar app, point the camera at a print object and immerse into a multimedia world on their smartphone display.
By integrating the snoopstar AR technology into their portfolio, Leipa opens up new opportunities for interactive communication between brands and customers, publishers and readers, at the same time encouraging sustainability.
Sarah Lesting, managing director, Leipa UK, said: ‘Sustainability and circular economy are the leading ways to a brighter future. But what is really sustainable? And how can brands gain trust by giving deep insights? The challenge is not only to integrate sustainability into the corporate strategy, but also to communicate it credibly to the outside world. Storytelling and interaction with snoopstar are the key to more environmental education, higher brand transparency, greater customer loyalty and higher conversion rates.’
A big advantage: snoopstar recognises the print medium itself, no markers are necessary. Unlimited content can be easily accessed via the app – or, alternatively, without an app via snoopcode. This reduces paper waste and has the potential to turn a catalogue into a postcard, while presenting even more information.
Print becomes measurable too: customer interactions give marketing insights and show which content is particularly well received. In this way, brands achieve a completely new dimension of communication – and their fans enter a new world of information and interaction.