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Avery Dennison launches AD RDX for paper and film labels

Label Solutions


Avery Dennison has announced the release of the AD RDX sustainable product range for paper and film labels.



‘More than ever, there is an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film. This growing demand implies more waste and a higher carbon footprint. Our objective was to address this challenge and create a solution that rather than increase the environmental impact lowers it instead. With AD RDX, our expert team of materials engineers have created an incredibly high performing range of cutting edge paper and film products that significantly reduces the use of natural resources,’ said Rob Groen in ‘t Wout, marketing director paper and film solutions at Avery Dennison.


The AD RDX product portfolio takes the concept of ‘less is more’ to heart — benefits include less materials, resources, waste, transport and storage than conventional Avery Dennison products, which also means less downtime, changeovers and disposal costs. By reducing the use of oil, water, trees, energy and CO2 emissions, AD RDX is creating positive change while also increasing operational efficiency and productivity.


Offering both paper and film label products, the portfolio provides a wide range of sustainable face materials. Using an environmental impact tool to calculate CO2 and water savings made using AD RDX products, reductions of at least 10% and 20% for paper and film products respectively can be expected for CO2 emissions and tree and water use.


Applications cover the food and beverage, home and personal care, transport and logistics, retail and office, and pharmaceutical segments. Solutions include semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.




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