Brett Martin announces rebrand
Brett Martin’s new corporate identity will be rolled out over the coming months in a comprehensive programme, which includes a new website, fleet livery, packaging and marketing materials.
The new branding has been designed to communicate the company’s current scale while expressing its fresh, open and ambitious style. The new, bolder brand – to be introduced across all of its markets in the coming months – will translate into new digital support for its customers.
‘Our progressive new identity reflects Brett Martin as it is today, with a vibrant, growing customer base around the world,’ said Laurence Martin, managing director at Brett Martin. ‘Together with our staff, we continue to aim for excellence in our products and services and remain true to the values which have driven the business over the past 60 years.’
Duncan Smith, sales director, added: ‘Our new identity expresses the energy and capabilities of Brett Martin perfectly. We are well known in the industry for our innovative approach to servicing the market’s changing needs. We are continuing to invest in new solutions, and we have the people and expertise to further enhance our service.’
The current identity has been in place for almost 30 years, in which time Brett Martin has grown extensively, expanding its product range into multiple polymers and launching new products for markets including roofing, façades, construction, and print and display
The company embraces positive change and has invested in low carbon energy sources for its main manufacturing site – dedicated wind and solar sources have helped it convert 50% of its power use into renewable energy.