Dezines launches new company

Print Solutions

Dezines is primed to launch a new company producing bespoke photographic wall coverings, with a completely reconfigured print room based around a new HP Latex 335 print and cut solution.

The new company, 360 Design Consultants Ltd, will be brought under the Dezines umbrella of creative companies owned and managed by Kerry Sian Ballard, based in Newport, Wales. It is primarily an offshoot of Dezines Internet Solutions Limited, which provides front end web development and design, e-commerce platform solutions, video and photographic asset production in combination with Kerry’s experience as a professional photographer. Owing to the wide variety of its customers, existing services and skillsets of its staff, a photographic wall mural company is a complementary fit for Dezines.

‘We produce wonderful photographic work for clients whose walls are currently bare, while others require easily changeable photographic backdrops for in-house photoshoots,’ said Kerry Sian Ballard, managing director, Dezines. ‘Among our clients there is considerable interest in photographic walls.’

The company has experience using an older large format printer from another brand to produce banners and retail displays, but a higher quality and more versatile system was required for the new standalone company.

‘I have found both HP laser printers and computers to be reliable, high quality and built to last,’ commented Kerry. ‘I have also watched hundreds of videos on photo walls and heard the opinions of HP clients around the world, so had followed the development of HP Latex printers for our new business.’

The HP Latex 335 print and cut solution was installed by Stanford Marsh in late 2019. To accommodate this heavy duty machine, Dezines reconfigured its existing print room with a new layout, new distribution boards and over 150 metres of new cables. The machine will provide exceptional quality prints at high speeds, with its safe, eco friendly latex inks delivering vibrant colours with durability.

The wall prints will be available from the new 360 Design Consultants website (www.3SIXTYDC.com) directly. Customers can choose from hundreds of images suitable for commercial and domestic environments, select their preferred size, and choose to install the print themselves or opt for a professional installation service. Each wall mural is priced per square metre at a rate below the market average, making the product more affordable and therefore attractive for the consumer.

The cutting system bundled with the HP Latex 335 adds extra versatility for Dezines, which is also accommodating vehicle wrapping into its overhauled premises in Newport. The new vehicle graphics service will be another new part of the brand.