Edale announces new naming conventions for its product portfolio

Packaging Solutions

Edale has announced that it will be renaming products within its label and carton product portfolio, aligning its offering more closely with Canon’s product range.

The move, which is the first step in a wider refresh of its product portfolio, will include new naming conventions across both Edale’s label and carton platforms, which will now be known as LabelLine and CartonLine. Each machine within these platforms will also be further categorised to make it easier for customers to identify the right level of capability for their application.

The move simplifies the portfolio, helping customers to clearly identify the press capabilities best suited to their production needs. It also reflects the company’s evolution with Canon and supports a more unified, customer focused go to market approach across international regions.

Lachlan Buirds, managing director at Edale, commented: ‘This is an important milestone, as we build on the strength and scale of our relationship with Canon. It is more than a name change, it is about bringing greater clarity, confidence, and cohesion to how we present our technology globally.

‘But underneath, what remains constant is our engineering pedigree, our automation expertise, and our commitment to helping customers grow. Whether you need a robust, everyday performer or a high specification press to deliver premium packaging at speed, the newly named range gives you a clear path forward.’

All machines continue to boast the signature engineering quality and intelligent automation features, including AiiR registration technology and high definition print modules.

Outside of the new naming structure, Edale will reveal more detail about how it will be refreshing its product portfolio in the coming months, including at Labelexpo Europe 2025, where the company will exhibit alongside Canon Europe with a CartonLine machine running at the stand.