Esko adds to speaker line up at EskoWorld 2021

Packaging Solutions

Colgate-Palmolive, Amgen, Mars, and Newell Brands are confirmed to have joined the speaking line up at EskoWorld 2021, a free to attend virtual brand conference that will be held on May 19 and 20 and headlined by McKinsey & Company.

Delegates will gain exclusive access to top packaging and marketing experts from leading CPG and life sciences brands, who will share their respective artwork and digital asset management transformation journeys.

Andy Warnement, vice president and general manager of Esko|Brand Solutions, said: ‘Brand packaging executives will benefit from first hand access to the challenges, best practices and technology leading brands use. It is a unique opportunity to understand how peers have digitised, automated and connected the packaging and content development process to boost marketing and brand performance.’

Along with industry expert advice, the latest trends will be discussed. David Feber and Daniel Nordigarden of leading global management consultant firm McKinsey & Company will talk through megatrends affecting the global packaging industry and the next normal for the supply chain. Dr Gino Van Ossel, professor of retail management at Vlerick Business School, Belgium, will also provide his views on key retail shifts.

‘During this event, we will cover all aspects of packaging and brand management, including content management, colour management and digital asset management and the power of scalability. We will also be looking at the next generation of tools for asset creation to increase efficiency and performance against market challenges,’ added Andy Warnement.

‘We look forward to equipping delegates with the insight they need to react with flexibility and agility to new consumer trends during a series of informative sessions over two half days.’

To register free of charge for EskoWorld 2021 virtual brand conference, please visit https://www.esko.com/en/solutions/brand-solutions/eskoworld