Fujifilm launches new online photo retail brand

Print Solutions

Fujifilm UK has unveiled a new ‘myFujifilm’ retail brand identity, a new dedicated online retail offering for printed products and gifts, which joins other group sales entities across Europe already offering online photo printing services.

The new myFujifilm concept has been launched to provide a dedicated platform for creating and purchasing photo products as part of the increasing photography retail trend throughout lockdown. This follows the success of the House of Photography store, Fujifilm’s flagship store in Covent Garden, which will continue to operate as the physical element.

On the site, as well as photo prints of varying sizes and wall art options including canvas and acrylic prints, customers can create sentimental gifts, such as photobooks, calendars, kitchenware and soft furnishings, using their own photo memories. This new direction comes as part of a wider rollout of myFujifilm platforms across regions in Europe, including Spain, Germany, Sweden and France.

Theo Georgiades, general manager – imaging solutions UK, said: ‘This is such an exciting time for Fujifilm, and an important step in our evolution as a brand. We are the only manufacturer which can offer all highest quality products and services related to photography, from picture taking to photo making, and a key part of our success is ensuring we stay relevant to today’s consumers.

‘Covid-19 has made many of us appreciate our loved ones and the memories we have made with them and, we have seen an increase in demand for personalised gifts – now really was the perfect time to launch a dedicated platform for just this. myFujifilm brings together our photography expertise together with a full range of personalised gifting options available for all customers, whether they use a smartphone or a digital camera.’