Graphic Packaging International launches ProducePack

Packaging Solutions

Graphic Packaging International has announced the launch of ProducePack, a sustainable cartonboard packaging range of solutions for fresh produce.

Aligned with the company’s Vision 2025 to be better stewards for the environment, the innovative carton offers brands and retailers an eco friendly solution for a variety of applications with an artisan look that protects, preserves and presents fresh produce, from field to store.

ProducePack, available in multiple different configurations and structures, can offer comfortable carrying handles, beautiful branding and product differentiation in the otherwise monotonous produce aisle. Additionally, it offers another level of hygiene protection as the produce is prepacked and can reduce excessive handling in store.

Jackie D'Ambrosio, senior manager, new product development – omnichannel at Graphic Packaging, commented: ‘At Graphic Packaging, product innovation never stops. We are committed to providing our customers with high performing solutions that are relevant to the ever mevolving market and consumer needs. We are delighted that our innovative ProducePack range is proving to be a viable commercial solution for our customers that can make a positive contribution to the environment.’

Leading Michigan apple distributor, BelleHarvest, recently introduced ProducePack to its three most popular apple varieties (Fuji, Honeycrisp and Gala). The cartonboard packs developed for BelleHarvest, present a 100% recyclable, sustainable solution with consumer friendly features such as a quick grab and go carry handles and striking graphics that create impactful branding in the produce aisle.

Angela Sommers, marketing director at BelleHarvest, said: ‘Sixty-nine percent of consumers prefer paper based product packaging to plastic, and consumers see paper based solutions as a trusted sustainable option. Our partnership with Graphic Packaging represents a natural shift towards respecting the environment, while ensuring our nutritious, flavourful apples are readily available and in the best possible condition.’

The fully scalable ProducePack range is designed to support brands and retailers around the world on their journey to plastic reduction and replacement. The patented design enables easy stacking through reinforced corners with visually stunning shelf appeal that grabs the eye of the consumer. The innovative carton range can be hand or machine packed for small scale or mass production and is available now in the United States and Europe.