Hybrid Software announces programme for its Fusion Packaging Summit 2026

Packaging Solutions

Hybrid Software has announced the comprehensive programme for its Fusion Packaging Summit, taking place from April 20 to 22, 2026 at The Westin Sarasota, Florida. The agenda is tailored for packaging printers and converters, trade shops, brands, and consumer packaged goods companies, and features guest speakers from leading companies including Amazon, Diageo, and Blue Label Packaging. A full line up of industry experts and vendor partners including Arden Software, Bobst, Domino, Global Vision, HiFlow Solutions, HP, Koenig & Bauer, and Xsys rounds out the content for the event.

A key focus of the Fusion Summit will be real world case studies from leading brands and converters. Blue Label Packaging will share how it has built a highly automated production environment that maximises print efficiency and leverages AI to close gaps in expertise. Diageo will showcase its workflow for direct to shape printing of spirits brands in retail settings, and Amazon will explain the impact of its ‘Transparency’ programme on printed labels and packaging. Fusion attendees will gain actionable insights into modernising workflows, mitigating labour constraints, and delivering measurable efficiency improvements within their own operations.

Hybrid Software will also provide updates on its products and future development roadmaps. Notably, the summit will be the launch pad for Packz 12, set for release in June 2026. Powered by AI, the new release enhances prepress performance in label and packaging production with instant access to critical information, intelligent context aware assistance, and a streamlined learning experience, enabling operators to improve efficiency, accuracy, and overall productivity.

‘This year’s Fusion Packaging Summit agenda reflects the depth and diversity of the challenges facing today’s packaging professionals,’ said Mike Rottenborn, CEO of Hybrid Software. ‘Hybrid Software and our industry partners have built a highly engaging and comprehensive programme that combines real world insights from global brands with practical, technology driven sessions our attendees can apply in their businesses.’

The extensive programme also includes TED Talks by sponsors, insights into artificial intelligence by industry analysts, and panel discussions on diverse topics ranging from colour management to the key role of packaging trade shops and brand service companies.