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Kavalan unveils call to action against environmental catastrophe

Print Solutions Green Solutions

When the products we buy claim to be ‘100% recycled’, ‘eco friendly’, ‘sustainable’, ‘recyclable’ or ‘zero-waste’, how do we know we’re getting the full story? Taya Groups, creator of PVC free banner material range Kavalan, has launched the ‘PVC Free Pledge for the Planet’, a video highlighting the prevalence of greenwashing and how the lifecycle analysis process can help substantiate these claims.

The video addresses the severity of the climate crisis, and how the wide format industry can play their part in the crucial effort to reduce the effects. Packed with hard hitting facts on the realities of our everyday environmental impact, the video also contains a message of hope as we work together towards a greener future.

It features comments from influential global retail sustainability strategist Steve Lister, who explains the lifecycle analysis process and why it is such a useful tool for eradicating misleading statements and replacing them with verified data, as well as highlighting Taya’s green leadership in the creation of the Kavalan Eco Calculator.

Vincent Lin, vice president, Taya Groups, commented: ‘This video is a declaration of intent that says ‘enough is enough’. Our ‘PVC Free Pledge for the Planet’ video reflects the huge amount of research and analysis completed on our Kavalan range of PVC free products, enabling us to detail with confidence just how much of a difference it can make in the wide format banner industry.

‘Not only that, it paints a highly insightful and at times shocking picture of how severe an environmental threat we are facing, and helps us understand how knowing the facts and fighting disinformation can help the banner industry and beyond to protect our planet more effectively.’

Key facts from the video include:

The manufacturing of PVC banners can use up to five times more freshwater in production than the manufacturing of PVC free materials.

Freshwater demand is already outstripping supply, and under current trends, demand for water will exceed supply by 40% by 2030.

If the entire sales of PVC banner equivalents in Europe in 2018 were replaced by Kavalan Sunlight 300, it could have saved enough freshwater for almost four million people for an entire year.


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