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Leading UK charities choose carbon balanced Christmas cards

Print Solutions Green Solutions

Leading charities including Barnardo’s, British Red Cross, NSPCC, Royal British Legion, RSPB, The Salvation Army, Save The Children and Scope, have opted for carbon balanced paper for their 2020 Christmas cards.

By balancing the impacts of the paper, the Christmas cards, which raise vital funds for the charities, will help World Land Trust protect over 25 acres of threatened, carbon rich habitat in Vietnam.

Paul Wright, head of trading at children’s charity Barnardo’s, said: ‘Our cards continue to be one of our most popular products across our stores and online shop, which provide Barnardo’s with a vital income stream that enables our work with the most vulnerable children, young people and families across the UK. We are committed to ensuring we reduce our carbon footprint and that our products are produced sustainably, and so we are incredibly proud that our cards are now produced using carbon balanced paper.’

Abigail Jackson, company trading manager at the British Red Cross, said: ‘British Red Cross Christmas cards are a great way of helping us with our fundraising activities. We are so pleased that our cards are not only helping our supporters connect with their loved ones, but also helping protect endangered habitats through the work of World Land Trust.’

The design and printing of the cards was managed by Northumberland publisher Paper Dove. Maria Bygate, production director at Paper Dove, said: ‘It is great that World Land Trust exists and that we are able to support this organisation and its amazing work. Paper Dove was one of the first greeting card publishers to adopt FSC accreditation and we have only ever printed in the UK, opting for vegetable inks and water based varnishes. This year we successfully introduced cello bag packaging which is 100% home compostable. Being able to support World Land Trust is another way of being able to offer added value to our customers.’

One of the most biologically diverse countries on Earth, Vietnam is of international conservation importance, harbouring around 10% of the world’s species. It is also one of the fastest growing economies in the world, which is putting immense pressure on its exceptional biodiversity.

Supported by the Carbon Balanced Print and Paper programme, World Land Trust is helping conserve Vietnam’s tropical forests in partnership with in-country partner Viet Nature.

Carbon balanced paper can be specified with any order from the programme’s merchant partners, Antalis, Denmaur and Fedrigoni. There is a growing number of paper products which have been carbon balanced at source (no additional cost to the end user), including Denmaur’s Revive range and Antalis’ Creative Papers range.

Print purchasers can go one step further by choosing a carbon balanced printer. Committed to offering their customers the most environmental solutions, these printers have balanced their scope 1 and 2 emissions with World Land Trust, enabling them to exclusively offer their customers carbon balanced printing.

Greg Selfe, carbon balanced paper’s marketing director, concluded: ‘These amazing charities join a rapidly growing number of companies proudly using carbon balanced paper. Over 3000 brands and businesses have balanced their paper emissions with World Land Trust, resulting in 190,000 tonnes of carbon being offset through the protection of 19,000 acres of threatened habitat.’


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