Packaging Solutions Green Solutions
Cullen Eco-Friendly Packaging is set to increase production to a massive one billion plastic free units per year as the demand soars for its sustainable corrugated and moulded fibre packaging to replace plastic in high volumes. That is a 67% increase from its previous high of 1.2 billion units produced in 2021 to 2022.
Cullen’s production has hit an all-time high this quarter, with increased demand from retailers, health services and food and drink producers in the 34 countries it serves, including the UK. In response, the packaging pioneer is poised to build more of its own patented machines, all of which are made exclusively in-house, as well as bespoke tooling to handle the increasingly complex orders for high volumes of moulded fibre versions of plastic packaging.
The increased demand is partially due to the increasingly diverse range of plastic packaging that Cullen is being asked to replace, including secondary and tertiary packaging styles such as collation trays, protective inserts and transport packs. These exceptionally high volume products are ‘easy wins’ for retailers and producers in their battle to make supply chains greener. The entirely biodegradable moulded fibre material itself is made from Cullen’s circular manufacturing process, using recycled by-products of its corrugate packaging business.
Cullen’s production boost is welcome news for those affected by the new Extended Producer Responsibility (EPR) legislation, which will mean that businesses will be liable for further taxation on harder to recycle packaging, including plastics. The exposure for sustainable packaging is far smaller making many cost differences between plastic and moulded fibre packaging negligible.
David MacDonald, Cullen Eco-Friendly Packaging’s owner and CEO, said: ‘Many companies are daunted by the upcoming EPR legislation, but more are starting to realise there are moulded fibre based packaging replacements for plastic in the volumes they need. It is not only much more tax friendly, it is also a huge leap forward for sustainability, so it is a win-win. Thanks to our advances in innovation, like our Fibre Bottle, a paper bottle replacement for plastic bottles and pouches for dry goods, we are at a point where there are viable sustainable alternatives to most single use plastic packaging.’
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