Pollards gives celebrations a sporting chance

Packaging Solutions

High impact presentation boxes from Pollard Boxes have provided the ideal format for major football clubs celebrating significant anniversaries and milestones.

Pollards has developed solutions to effectively pack and present a range of memorabilia including football shirts, books and even a specially produced whisky.

Recent examples have included two limited edition packs to mark Leeds United’s centenary and a special gift box design for Leicester City.

Commenting on the box, Richard Tebbutt-Hill, store manager, Leicester City Football Club, said: ‘A quality and affordable product, and a successful add-on at point of purchase for our retail team.’

Critical to each of the Pollards’ box designs is to ensure a premium appearance that reflects brand image and delivers on-shelf appeal, combined with a suitable ‘opening experience’ to create a sense of excitement and anticipation after purchase.

Careful selection of the appropriate high quality materials is combined with a variety of specialist decoration techniques, including lamination and embossing. Use of gold and silver foiling provides effective highlighting of design features and club logos. Magnet book jacket formats help to create a reveal as part of the opening experience, with the internal space ideal for copy and imagery to celebrate the specific event. Slip cases can house individual items such as books or shirts.

Pollards also offers a comprehensive in-house fulfilment service for the packing of the boxes after manufacture, including in-box presentation, wrapping and labelling, and onward despatch.

‘Partnering with Pollard Boxes has delivered quality assured manufacturing, great design and copywriting, and merchandise fulfilment to achieve a world class retail product,’ commented Simon Moss, head of retail development, Leeds United.