Printful becomes the first print on-demand company to add 3D product models to Shopify stores

Print Solutions Industrial Solutions

Printful has added 3D product models for e-commerce stores integrated with Shopify. This makes it the first print on-demand service to provide this augmented reality (AR) feature to its merchants.

Shopify’s 3D product model feature helps merchants create more immersive shopping experiences, and, according to Shopify’s data, adding 3D models to product catalogues has increased merchants’ online sales by up to 250%.

‘The 3D product model feature offers a full 360° view of the product in a set environment so buyers can get a better idea of how products will look in real life, for example, a mug can be placed on a table. Letting customers visualise products in a real life setting helps shoppers picture the items’ sizes and design details,’ commented Niks Evalds, Printful’s head of product. He also adds that this feature increases buying confidence and creates an engaging shopping experience for customers. This allows merchants to stand out from other sellers and streamline the shopping experience.

Even though this new feature is currently only available for stores integrated with Shopify, Printful is planning to offer AR solutions to merchants across other platforms once similar features become available.

Printful is an on-demand printing and fulfilment company that helps people turn their ideas into brands and products. It fulfils and ships custom clothing, accessories, and home and living items for online businesses.