Pureprint installs second HP Indigo 100K

Print Solutions

The Pureprint Group is the first UK printer to have installed two HP Indigo 100K digital presses. Both of the presses will further enhance the company’s digital printing capabilities, sitting alongside its existing two HP Indigo 12000 and two 7900 presses.

The installation of the second 100K, significantly increases volume capabilities and ensures that the company can deliver on customer requirements. New market opportunities in gifting and personalisation have seen growth in demand for new product lines which require vibrant colour and a range of substrates. To remain aligned with these fast moving industry trends, Pureprint Group needed an additional high quality press that would help it deliver.

CEO Mark Handford commented, ‘We have always been at the forefront of technology and innovation. With the performance of our first 100K we installed in October 2020, making the decision to bring in a second machine – a UK first – was an easy one. Its high production output will considerably increase our digital print capacity and its high quality of print supports both our commercial and online digital print platforms perfectly.’