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Rotocon unveils new logo

Print Solutions

Rotocon has unveiled a new logo with a modern design that reflects its commitment to evolve its brand and company identity. The revamped logo was designed by Banie Stafford of B Creative.

‘The design and content of your marketing material is extremely important, but the icing on the cake is your logo,’ said Banie. ‘Studies have shown that visuals are processed 60,000 times faster in the brain than text, so when it comes down to it, words are processed by short term memory while visuals go straight to long term memory.’

To maintain brand recognition, Rotocon’s new logo includes elements of the original design with changes that elevate the style with a more modern, clean cut, and streamlined look.

Established in 2008, Rotocon represents 15 reputable brands across the gamut of label production technology; developed and manufactures the Ecoline range of printing, converting, and finishing equipment.


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