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Seal Packaging launches Itsnotpaper bags

Packaging Solutions

Luton based Seal Packaging has been acquired by experienced industry professionals Kevin Curran, Sally Gabbitas, and Kevin Prosser, as a vehicle to launch new ranges of innovative and sustainable packaging. With the tag line 'Packaging with integrity’ and a new website – – the company is aiming to help clients achieve net zero by ensuring the sustainability of its products’ raw materials, use, and end of life, to protect the environment.

Several new innovative products are currently being launched, including the Itsnotpaper bag range, a viable and sustainable alternative to traditional paper bags.

Itsnotpaper bags look, feel and handle like paper, but are made from ‘agri-fibres’.

‘By using renewable sources such as agri-fibres as a raw material, instead of wood, the production of Itsnotpaper bags have up to 38% less carbon emissions than conventional paper bags,’ said Sally Gabbitas. ‘They contribute to a reduction in deforestation, and the material used has so far saved more than one million trees.

‘The agri-fibres we use to make the material for Itsnotpaper bags are abundant and renewable. By turning what would otherwise be waste into a valuable resource, we are supporting communities in India by paying farmers for something they previously burnt, causing air and land pollution.’

Itsnotpaper bags are made in the UK, and the material used to make them has been through a rigorous lifecycle assessment to ensure that it is sustainable, end to end. They can be printed just like conventional paper bags and behave in the same way, with the same flexibility and wet strength.

‘Working closely with envoPap, we are proud to have developed Itsnotpaper bags,’ said Sally. ‘This is the first time in my career that I have been able to promote a product which is certified marine degradable! Add to that the fact that Itsnotpaper bags are 100% recyclable and can be recycled in conventional paper recycling streams, and that we also have 100% compostable certification, makes these innovative bags a genuine sustainable alternative to traditional paper bags.

‘Being ‘environmentally friendly’ is not entirely straightforward,’ added Sally. ‘We must consider: how materials are sourced; how they are transported; what alternatives may be available; can the final product be recycled?; and can the final product be composted? But can we go further? If a product can be composted, how likely is that to happen? In theory, this may be the most environmental approach, but if the infrastructure is not available then perhaps a recyclable option is more sustainable.

‘Our role is to advise and help our clients navigate the vast number of options to work together on the right packaging approach that is affordable, practical, ethical and sustainable.’


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