Sign & Digital UK to co-locate with Printwear & Promotion Live!

Print Solutions

Datateam Business Media, the new owner of Sign & Digital UK and the organiser of Printwear & Promotion Live! (the annual exhibition for the UK garment decoration industry), has confirmed that the two shows will run alongside each other at the NEC, Birmingham, from Sunday 25 February until Tuesday 27 February, 2024. The shows will be in adjoining halls, with SDUK in hall 2 and P&P Live! in hall 1.

Event director Tony Gardner commented, ‘Following the acquisition of Sign & Digital UK, positive discussions have taken place with exhibitors. The co-location will be a first for the UK’s sign, display and garment decoration markets, and many exhibitors have identified that there is an exciting opportunity to enhance and energise both shows with a co-location.’

He continued, ‘There are many areas of crossover between these industries, which we believe will provide a real synergy between the two shows. Several exhibitors have traditionally exhibited at both events, and around 10% of total visitors already attend both shows. Co-location presents a ready made and convenient opportunity for each audience to explore the other market. Visitors will have even more compelling reasons to attend, with the added benefits that a two show experience will bring. With all this in mind, we are anticipating a combined audience in excess of 9000.’

The two shows will maintain their identities with separate promotions, online registrations and entrances. However, visitors to each will be encouraged both before and during the show to attend the other event. There will be a seamless link between the two halls to allow for easy access from one into the other, without the need to exit and re-enter through the two main entrances.

As a result of co-locating, there is a change of open days for Sign & Digital UK, from the usual Tuesday to Thursday. This will see Sign & Digital UK open on a Sunday for the first time, which has consistently been viewed as a positive step by other shows that have made a similar change, including P&P Live! itself.

Online visitor registration for SDUK at www.signuk.com will open at the start of November.