Packaging Solutions
UK based sustainable packaging leader, Transcend Packaging, is strategically joining forces with Itochu Corporation, one of Japan’s largest companies and a leading global provider of pulp and paper products. The two companies have reached an investment agreement and strategic partnership to deliver a broad range of paper and fibre based sustainable packaging products to markets across the UK, Europe and beyond.
As part of the deal, Itochu has invested $10 million and will join forces to drive innovation in sustainable packaging, unlocking new product categories for paper and moulded fibre evolution on a global basis. This investment launches a phase of strategic expansion for Transcend as it looks to extend its reach into new markets from Asia to North America with plans to secure additional investment to support this effort. Together, the two companies have the ambition to save billions of pieces of single use plastic from landfill annually, aiming to make an impact globally as brands move to enhance how their packaging performs at the end of its useful life.
The strategic partnership will dramatically enhance Transcend’s capabilities with its existing products and is a key component in the implementation of its previously announced strategy to develop one of the largest moulded fibre production facilities in Europe. Strengthened through this partnership, it is committed to producing moulded fibre packaging that can be made without compromising on performance or price while at the same time offering speed and customisation that is truly category leading.
As brands look to align their packaging portfolios with emerging legislative and regulatory trends, including the Single use Plastics Directive, Extended Producer Responsibility and revisions to the EU’s Packaging and Packaging Waste Regulation, there is an industry wide focus on innovation in sustainable single use packaging that can be widely recycled.
Founded in 2017, Transcend Packaging (whose extensive client list includes McDonald’s, Starbucks, Ferrero and many other leading brands) uses fibre based solutions combined with innovative barrier coatings to create fully recyclable paper and fibre based alternatives to plastic packaging. Key products in this portfolio include paper straws, cups, lids and other packaging for the food service and shelf-life product categories.
Moulded fibre is the natural alternative to plastic in multiple applications and is well positioned to meet both brand preferences and emerging legislative and regulatory requirements. Set to significantly impact the packaging space as brands look to reduce the overall amount of plastic in their portfolios, the new collaboration will allow the business to become a major innovator in this category.
Lorenzo Angelucci, CEO of Transcend Packaging, said: ‘Sustainable innovation and an evolving regulatory landscape are continuing to shift priorities in packaging, and we are working with a wide range of leading brands to enhance the sustainability of their packaging portfolios. Itochu is one of the largest and most successful companies in the world and an industry leader in the paper and pulp market, so its support will be instrumental in enabling us to continue delivering innovative solutions to our customers. We see moulded fibre as the leading alternative to single use plastic in a broad range of applications, both to replicate required performance objectives and achieve the potential to be recycled at scale. Our partnership with Itochu will allow us to progress from strength to strength as we look to accelerate the pace of sustainable innovation we can provide the market.’
Jin Asada, group director of Itochu Europe Plc, said: ‘Itochu is pleased to announce our strategic investment and partnership with Transcend Packaging. As one of Japan's largest companies, we are committed to supporting the global shift towards sustainability and the realisation of a decarbonised society. Our investment will help Transcend Packaging expand its reach into new markets and develop one of the largest moulded fibre production facilities in Europe. Together, we aim to save billions of pieces of single use plastic from landfills annually, while unlocking new product categories for paper and fibre based sustainable packaging products. We are excited to collaborate with Transcend Packaging to drive innovation in sustainable packaging, utilising our expertise in the trading and distribution of pulp and paper products in Europe, and our strategic investment in Metsa Fibre in Finland. With our global business reach, we are confident that our partnership will make a significant impact in the packaging industry and contribute to a more sustainable future.’
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