Denmaur Paper Media has given a facelift to its flagship range, Amadeus, with new branding and imagery, and an addition to the range in the form of 400g/m² Silk.
Supporting the new and improved identity, Denmaur has produced vibrant new gatefold covered swatches for both its Amadeus and Amadeus Digital grades, each containing technical and environmental specifications, as well as examples of printed reproductions on the brilliant white, triple coated paper.
Amadeus Gloss and Silk are produced at Burgo’s modern and environmentally acclaimed Ardennes mill in Belgium the nearest coated woodfree producer to the UK. Using pulp from locally sourced sustainable forestry, the integrated mill produces 365,000 tonnes of coated woodfree paper annually, with Denmaur as the most comprehensive UK stockist.
Both Amadeus and Amadeus Digital are FSC certified and are offered by Denmaur with the option to Carbon Balance – the REDD+ offsetting scheme offered by the World Land Trust. The digital version is also certified for HP Indigo printing.
Burgo UK sales director Paul Bussingham commented, ‘The proximity of Ardennes Mill to the UK means that we are able to provide a tremendous bespoke and back up service, through the availability of cutter reels and mill stocks, to support Denmaur’s substantial Amadeus stockholding in the UK.’
Denmaur’s managing director Nick Gee stated, ‘Amadeus and Denmaur are almost tied in their history of growth and success. The new swatches underline our continuing commitment and investment in this product and our partnership with Burgo.’
Continuing, he said: ‘We are proud to have played a major role developing this product, adapting it in an ever changing market, providing sheets, web offset reels, CutStar reels and small format sheets for digital production.’
Divisional director Andy Buxton emphasised some of the positive attributes of the Amadeus grade. ‘Apart from being a particularly quick drying sheet, it is flexibility in terms of finishing and great ink lift, helps to bring out the very best in modern multi-colour printing across a number of machines and technologies. A true all-rounder.’
For a copy of the new Amadeus swatch, A4 samples or dummies, or for further information on Denmaur Paper Media and its services, please contact your local Denmaur Paper Media branch or visit www.denmaur.com