Mohawk launches new sustainable promotion titled ‘The material is the message’
Paper Solutions
In October 2021, Mohawk Fine Papers introduced Paper With a Plan: a new attribute driven approach to specifying paper. The company refined and reorganised its paper portfolio into five distinct collections that help make choosing paper by its properties and attributes easier. The paper grades are now grouped into the Beautiful, Sustainable, Expressive, Elevated, and Practical Collections.
The Sustainable Collection provides a powerful opportunity to add substance to sustainable storytelling. From hemp stalks to recycled cotton fibre, to the highest levels of PCW fibre and environmental certifications, these papers’ origin story is evident in every sheet.
Mohawk recognises that sustainability has never been more important to brand storytelling. As sustainability stories have become more sophisticated, so have the material inputs used that drive their narratives.
Mohawk then launched a new series of inspiration pieces to inspire and educate the design community.
The second edition to this series is the Sustainable Collection. ‘The Material is the Message’ follows a familiar 6” x 9” format but is made using four distinct papers from the Sustainable Collection and includes a die cut container which houses six unique cards. Each card tells the story of a different installation, dwelling, sculpture, object, or other artifact that is created using alternative materials or methods.
‘These stories demonstrate what is possible across disciplines and mediums when a maker uses more sustainable, upcycled or uniquely innovative material inputs to hone their craft and push the boundaries of what is possible to make with raw and post consumer waste,’ said Melissa Stevens, chief revenue officer at Mohawk. ‘We hope that by sharing these stories, we inspire makers of all kinds to explore a more environmental approach to their craft just as we have done with our Sustainable collection of papers made with post consumer waste and alternative fibres, such as hemp.’
