New TopClip packing system for smaller brands
Smurfit Kappa has announced the launch of a new packing system for its sustainable TopClip product, a paper based replacement for plastic shrink wrap that bundles beverage multi-packs. This packing system, which is designed for smaller businesses and brands, comes after the launch of the high speed machine with KHS last year. This now completes the portfolio of Smurfit Kappa’s end to end solutions for TopClip, ensuring it is suitable for beverage companies of all sizes.
The launch of this new packing solution, and the implementation by Czech beer brewer Pivovar Clock, sees the packaging company selected to supply its innovative and sustainable paper based TopClip for 500 ml cans. A modern and creative brewery, Pivovar Clock is noted for its early adoption of sustainable technology. The brewer uses the latest steam technology and local ingredients to produce the beer.
Smurfit Kappa has now launched complete solutions, including automation for every shape and size of beverage company, which will be a key characteristic in facilitating the roll out of TopClip with many different brands. Now, with this implementation, the company has proven its commitment to supplying TopClip, both to the large global brands requiring high speed machines, and to smaller craft breweries.
With a 30% lower carbon footprint than a shrink wrap consumer pack, TopClip is plastic free and 100% renewable, recyclable and biodegradable. As it is made from less material and does not require glue, TopClip is sustainable and offers a premium consumer experience with good branding opportunities.
Arco Berkenbosch, vice president innovation and development, at Smurfit Kappa Europe, said: ‘We are delighted to partner with Pivovar Clock by providing its consumers with the latest in innovative and sustainable packaging solutions. Whether you are a small or large beverage company, there is a version of TopClip to suit your business.
‘With our portfolio of machine solutions, Smurfit Kappa can provide a holistic offering to reduce your carbon footprint and ultimately help grow sales.’