A new identity for Antalis’ ever expanding academy

Print Solutions

Having grown at an unprecedented rate since its 2012 inception, Antalis has introduced a new identity for its popular academy training facility – transitioning from the ‘Digital Academy’ to the ‘Antalis Academy’ – in order to more accurately reflect the expanding breadth of education on offer.

Now in its sixth year, the academy was originally conceived to provide an internal resource for employees seeking to upskill in digital media. Due to popular demand, the facility was subsequently opened up to customers, quickly becoming a centre of excellence for digital print advice and training through the provision of best practice, practical workshops and access to industry experts.

Fast forward 30 courses and over 1000 attendees later, and the academy has now expanded far beyond just digital media to include a host of new workshops that cover business skills such as social media training and sales techniques in response to customer demand. The result is the ultimate training resource for any print business; and, in turn, the rationale behind a brand new name.

Giles Bristow, digital support manager at the Antalis Academy, commented: ‘Since the very beginning, the academy, being the first training resource of its kind in our sector, has attracted a huge following as more and more customers have sought to upskill and expand their offering into new areas in digital print and associated applications. In recent months, however, we have seen a shift in demand from those looking to diversify their skill set even further and are therefore now providing workshops that offer wider business skills.

‘As such, we have decided to rebrand our training facility to the ‘Antalis Academy’ in order to more adequately reflect our broadening offer. For us, it is an incredibly exciting time to be in the industry, with an abundance of opportunities which go beyond just digital media to include cross-selling, diversification and specialist applications – and the Antalis Academy is a vehicle to help printers, signmakers, agencies and brands alike to take advantage of this.’

The rebrand will be reflected in all marketing and promotional collateral going forward, as well as the newly rebranded Antalis Academy webpages on the business’ Digital2Business website and the main Antalis website.

To coincide with the move, the Antalis Academy is seeking to widen its reach through a series of informative, expert webinars, the first of which is due to take place early March covering key business skills.

Hot on the success of last year, the Academy team will also be running a series of breakfast seminars throughout 2018, designed to offer brands, agencies, printers, signmakers and trade organisations the opportunity to learn and, importantly, be part of topical discussion. The first of these, which will take place on Wednesday 24 January 2018, will feature high profile speakers, Steve Lister from Konica Minolta marketing and Martyn Eustace from the Two Sides, who will focus on different aspects of sustainability.

While the brand identity may be new, Antalis will, of course, continue in its commitment to providing customers with first class training, choosing from over 30 different courses – all led by independent experts. More so, as the Antalis Academy continues to evolve and expand, customers can look forward to numerous new developments to come over the next year.

Giles continued, ‘We are incredibly excited about this next chapter for the Antalis Academy and look forward to continuing to make a positive and progressive impact in helping customers to hone, expand and diversify their business in the years to come.’

To find out about this year’s programme of workshops visit www.digital2business.co.uk/antalis-academy