Mirri goes large

Print Solutions Packaging Solutions

Celloglas has launched a new product that has been developed to support the retail sector.

A new 3.2 metre single sheet size, created for the use in shop window displays and for visual merchandising within store, enables retailers to create an even more stunning visual and experiential impact using striking Mirri colours.

A popular brand with retailers, Mirri is predominantly used in the luxury retail market.

The company has recently launched new metallic finishes including purple, tapping into the ultra violet colour Pantone of the year.

Mark Askham, Mirri business development manager, said: ‘We are looking forward to showcasing Mirri’s new offering and introducing to retailers new possibilities of how they can use this really versatile material. We are keen to inspire brands and designers, and show them that Mirri is much more than ‘a silver paper’– which is what we hear so often as historically this is how the majority of clients have used it. It is proven to provide experiential impact for high street stores and we want to talk to more retailers, to help them achieve this.’

He added, ‘We have developed this new sheet size on the back of customer demand, after brands were looking at how they could make more impact with Mirri. Being able to produce sheets that work singularly as a three metre strip creates a really strong, neat finish, as the lack of joins just really strengthens the impact. This is something we have been able to do thanks to significant investment in large format machinery and mounting equipment.

‘We work with some of the most prestigious brands in the world, offering them the opportunity to create unique and memorable experiences for their customers and I love shows like the Retail Design Expo that give us the chance to show others what is possible with a little imagination. We are all about working with brands to help them create new and exciting displays.’