Pollard Group is investing in a second automated magnet inserting machine to meet increasing demand for book jacket style boxes across a wide range of industry sectors.
The company installed a bespoke combined magnet and ribbon loop inserting machine earlier this year. This is already at full capacity leading the company to purchase a second, faster machine that will be dedicated solely to magnets.
The machine creates a recess about three quarters of the way into the board, which eliminates magnet show through on the finished box. In addition, the magnets are applied to the bare card prior to decoration and finishing, which ensures the highest quality appearance.
Pollard’s commercial director Peter Conner says demand for front opening packs in the luxury and gift sectors is continuing to rise as brand owners seek to create maximum shelf impact along with an enhanced opening experience.
‘The incorporation of a magnet closure into the box underlines the premium nature of the entire pack, as well as providing greater practicality and functionality,’ he explained.
‘For this reason, it is increasingly being requested as part of our luxury packaging solutions across markets such as drinks, cosmetics and consumer electronics, and our latest investment will ensure we have the capacity to meet customer demand.’
The magnet insertion machine is due for installation at Pollard’s Leicestershire factory in December.