Ultima Displays introduces modulate – its most versatile display stand to date

Print Solutions

Modulate – a brand new, reconfigurable, multi-purpose range of tubular frames designed to increase the flexibility of display stands – is the latest innovation to be launched by Ultima Displays.

Combining the best features of two of Ultima Displays’ most renowned and successful product lines, Formulate and Modular Vector, Modulate consists of a set of frames made from 30 mm diameter aluminium tubes covered with a printed textile tension graphic, which are connected using powerful magnets inside each frame.

‘Modulate is one of the most versatile and effective solutions on the market and we are delighted to expand our offering with this unique family of products,’ said Andy Jakes, product manager at Ultima Displays. ‘We are constantly looking for innovative and original ways to offer our customers the very best display solutions in the industry. Formulate and Modular Vector are two of our most distinguished and popular ranges and our new collection enables our customers to take advantage of the best components of both.’

Modulate is characterised by the lightweight, durable features of Formulate while maintaining Modular Vector’s strong visual impact and versatile, creative designs. The different frames can be reconfigured to create a solution for any requirement or setting, from boardrooms to company receptions, sales outlets to shopping centres, and exhibition venues to trade shows.

Eleven aluminium tubular frames in different shapes and sizes comprise the collection. These can be used alone or combined to create hundreds of possible configurations. The magnetic connectors enable each structure to extend the elevation by an extra 40 cm so customers can use the same frame at two heights.

‘The powerful 360 degree magnets in the patent pending MagLink system sets Modulate apart from other existing solutions, making the frames both easy to assemble and easy to reconfigure,’ added Andy. ‘Each frame can be connected magnetically at any angle allowing the customer to swap a simple wall of images to an exhibition stand within just a few minutes.’

Each Modulate frame comes with a five year hardware warranty and is supplied with a carry bag with dedicated slots for feet and graphics.