10,000 Brits Back #getFrugal campaign

Packaging Solutions

A petition launched by Madeleine Olivia in partnership with sustainable packaging manufacturer Frugalpac, has smashed its 10,000 signature target.

With an estimated five billion coffee cups used in the UK each year, Frugalpac’s campaign is educating both consumers and operators about the disconnect between the alleged environmental credentials of many coffee cups and what actually happens to them after use.

Recognising the need for real industry change to support a circular economy, more than 10,000 Brits have made their voices heard, calling on UK coffee shops to review their current cup suppliers and ensure they only stock sustainable cups made from recycled paper.

The achievement marks the culmination of a significant 2019 for the sustainable packaging manufacturer, with the launch of a complete range of cup sizes, innovative pulp moulded Frugal lid offering an alternative to plastic lids, as well as the Frugal Cup Linerless which is sourced entirely from sustainably accredited forests. The Frugalpac range provides the ultimate sustainable alternative to the majority of cups currently on the market.

The petition goes hand in hand with Frugalpac’s UK wide outreach, which has seen it partner with independent coffee shops as Frugal Cup pioneers.

Together with Frugalpac, these local outlets are committed to making change by simultaneously educating consumers and the industry alike.

Paul McReynolds, head of sales and marketing at Frugalpac, commented: ‘To know that 10,000 Brits are passionate about pushing for a shift in the way the industry chooses its suppliers is incredibly encouraging. We have the capability in the UK to support a circular economy and these signatures means that we are one step closer to achieving one.

‘Many consumers may not be aware that when they drink out of a Frugal Cup, it has already completely several loops and can continue to do so. Consumers are demanding change and as we head into a new year, the petition’s backing builds on our momentum to encourage coffee shops, restaurants and offices across the country to #getFrugal and review their coffee cup supplier.’