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Rocaba Packaging takes on new business development manager

Packaging Solutions


Leading food and retail packaging company Rocaba Packaging, has announced the appointment of Simon Manchett as commercial business development manager, effective immediately. Bringing vast experience in large print and luxury packaging to his new role, Simon will be responsible for building upon key accounts, as well as facilitating increasing demand for its products in the higher end markets.

Simon was most recently business development manager at Fleet Retail Packaging Ltd. He started his packaging career within UK based luxury manufacturer Thomas Norman, quickly progressing to the role of area director and gaining valuable experience in end to end production and sales. Following the acquisition of Thomas Norman by Fleet Retail Packaging, Simon had responsibility for key accounts including Pernod Ricard (Chivas Brothers), Mothercare and Hilton Hotels.


The pandemic has promoted huge shifts in paper and packaging needs of many businesses. Rocaba’s own research shows at least 25% have seen an increase in online sales, plus 40% report heightened interest from consumers in the environmental impact of their purchases and packaging. As part of his new role, Simon will be working with a broad range of customers to ensure all new and existing requirements are met.

Rocaba CEO Sujan Shah said, ‘Demand for packaging has shifted dramatically over the last 18 months as a result of the pandemic, supply chain issues and many brands trading exclusively online. I am delighted to welcome Simon to the team. We have seen a growth in demand for high end, luxury packaging solutions, particularly in the food and drink sector, and Simon will play an important role in building out our offering as we onboard new accounts.’

Bespoke, printed packaging has also seen an upturn in the wake of Covid-19, particularly as a point of differentiation for brands trading online. Simon’s previous role within an advertising agency at the start of his career gives him an excellent perspective on the opportunities afforded by e-commerce packaging as part of a digital customer experience.

Simon said, ‘Although the need for unique, high end packaging has always been a priority in the luxury goods market, it was previously less important to other FMCG and high street brands, until Covid forced consumers to shop almost exclusively online.

‘I am looking forward to working with Rocaba’s customers as they look for solutions which are sustainable, maximise their brand exposure but remain cost effective. Although the in-store shopping experience has continued to open up across the globe, the shift in how consumers shop has fundamentally shifted so that there is now a huge opportunity to use packaging as part of the marketing mix.’



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